Vision Hardware Partner - New B2B Website
Complete website redesign for a B2B supplier of machine-vision hardware. Custom WordPress theme with product catalogue, downloads and a complete email migration.
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Vision Hardware Partner B.V. is a B2B supplier of machine-vision hardware. Their existing website was due for a complete overhaul: a professional look and a product catalogue that quickly guides business buyers to the right components and downloads. I rebuilt the site entirely as a custom WordPress theme, without page builders, for maximum speed and control.
The new website
A sleek, professional homepage that immediately makes clear what Vision Hardware Partner does: designing and supplying LED lighting, drivers and interfaces for industrial vision systems. From standard products to complete custom work.
Product catalogue with downloads
Products are organised into a clear category structure with filters. Each product has the right downloads, split into sections such as manuals, drawings and software. The client fully manages products, categories and downloads themselves through the CMS.
A worry-free migration
Alongside the build, I handled the complete switchover: twelve email addresses migrated from the old provider to the new environment, DNS updated, and hosting and ongoing maintenance set up. The technical SEO score went from 65 to well over 90.
Technical highlights
- Custom WordPress theme, no templates or page builders
- Product catalogue with category filters and download sections
- Migration of twelve mailboxes with SPF, DKIM and DMARC
- Hosting, security headers and ongoing maintenance
- SEO optimisation: meta descriptions, alt texts, Open Graph and schema
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