Welcome to the Marketing Maatwerk website! This website uses cookies to improve the user experience and to make sure the website works properly. This cookie policy explains what cookies are, which cookies I use, and how you can manage your cookie preferences.
Cookies are small text files stored on your computer, tablet or smartphone when you visit a website. They help websites remember who you are and what your preferences are, so you don't have to enter the same information every visit.
I count how often a page is viewed, how often a request comes in and how often someone lands on a page that does not exist, and which site you came from (the name only, for example google.com, never the page). For that, nothing is stored on or read from your device: no cookie, no session number, no identifier that could link two visits together. No IP address is stored either. What is recorded is the page path, the time, the device type and screen width, and the campaign labels if you arrive through a link with utm parameters. If you arrive through a link with a referral code (from a club or an event, for example), a counter for that code goes up by one visit and nothing else.
Because this count places no information on your device and cannot be traced to a person, it falls outside the consent requirement. Why it exists: if I only measured visitors who click "Accept all", I would be steering on a skewed picture that leaves out exactly the privacy-conscious visitor.
If you choose "Accept all", I also measure how a visit unfolds: which pages you view in sequence, how far you scroll, which sections come into view, which buttons and links you hover over or click, how long a page is actually open, and where you came from (the website name only, not the full link). These cookies are used for that:
This measurement system is mine and runs on my own server. I do not sell this measurement data. Only if you have chosen "Accept all" do I tell Google and Meta that a request or order was made (see D); without consent nothing from this measurement goes to anyone else. No IP addresses are stored and no fingerprinting is applied. All measurement data is deleted automatically after 13 months.
Google Analytics. If you choose "Accept all", Google Analytics loads as well. Your browser then connects to Google, which receives your IP address, your browser details and the pages you view. Google sets these cookies:
Without your consent nothing is fetched from Google. If you later choose necessary cookies only, these two cookies are removed.
I advertise with Google and with Meta (Facebook and Instagram). If you choose "Accept all", the Google Ads tag and the Meta pixel load. Your browser then connects to Google and to Meta, which receive your IP address, your browser details and the pages you view. I use this for two things: measuring whether an advertisement leads to a request or an order, and showing visitors of this site an advertisement again later. Google and Meta may also use this data for their own purposes and link it to your account with them if you are logged in there. These cookies are set:
Google may also set a cookie on its own domain doubleclick.net (IDE) to show and measure advertisements. That cookie belongs to Google and I cannot read or remove it; you do that in your browser or through Google's ad settings.
Without your consent nothing is fetched from Google Ads or Meta and none of these cookies is on your device. If you later choose necessary cookies only, they are removed and nothing more is sent. Refusing has no consequences for what you can do on this site.
There are four components from another party on this website, and none of them loads unless you choose it:
Fonts and icons load from my own server, not from Google Fonts or any other external service. Your browser therefore makes no connection to a third party as long as you do not open the calendar and do not give consent.
Through the cookie banner on your first visit, you can choose necessary cookies only or accept all. Changed your mind later? At the bottom of every page there is a "Cookie settings" link to make your choice again. You can also always manage cookies through your browser settings (Chrome, Firefox, Edge and Safari, under Privacy & Security > Cookies). Note: if you block all cookies, some website functions may work less well.
Without consent I only count anonymously, on my own server. With consent I also use Google Analytics, so I can compare my figures with Search Console.
I use the data from those two measurements to see which pages work and which do not, so I can improve the website. What goes to Google Ads and Meta with your consent is described in 3D.
I may update this cookie policy from time to time, for example when I start using new cookies or when legislation changes. You'll always find the latest version on this page.
Marketing Maatwerk
Boris Kusters
Enschede, The Netherlands
Registration details:
Dutch Chamber of Commerce (KVK) number: 91114551
VAT number: NL004866840B27
