Vactise - Landing Page for Employers
Conversion-focused employer landing page for the anonymous matching platform Vactise, with an SEA flow, three propositions and pop-up requests.
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Vactise is an anonymous matching platform that connects employers and professionals based on ambitions, skills and preferences; the CV only comes into play afterwards. The platform targets latent job seekers: people who aren't actively applying, but are open to the right opportunity. For Vactise's paid campaigns, I built a new landing page for employers that guides visitors straight to the platform.
The new landing page
A sleek, formal landing page in Vactise's house style: dark green with gold. The page opens with a sharp message, the best candidates don't apply, they orient, and drives straight towards action with a fixed call-to-action and a logo bar of organisations that already trust Vactise.
Three clear propositions
- Free matching: free access to talent, unlimited job postings and an account you can create right away.
- Job marketing: inclusive recruitment combined with employer branding, requested via a pop-up form.
- No-cure-no-pay recruitment: no placement, no cost, with a probation-period guarantee.
Built for conversion
Each proposition has its own call-to-action: free matching leads to registration, the other two open a pop-up request form. The page is built from an SEA-focused hero, a USP grid, sectors, social proof and an FAQ. The testimonial section is fully self-editable, so Vactise can easily update quotes and logos itself.
Technical highlights
- Conversion-focused landing page tailored to paid traffic (SEA)
- House style in dark green (#043b30) and gold (#dda455)
- Pop-up request forms per service
- Self-editable testimonial and logo sections
- FAQ with a focus on three core sectors: IT, healthcare and engineering
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