Beloire - Pre-launch Landing Page for Handbag Label
Pre-launch landing page for a new handbag label, with scroll storytelling, a colour switcher and waitlist building towards launch.
Visit WebsiteBeloire is a new handbag label from two founders, Iza Heinemans and Isabel ter Haar. The brand offers one timeless bag with removable compartments, in three colours: black, olive and espresso. For the launch, Beloire needed a landing page that would set the right tone immediately and convince visitors to sign up for the waitlist.
The landing page
A calm, editorial landing page in a warm, off-white colour palette with olive and espresso accents. The page tells the story of the bag in scroll-driven chapters, from the design to the details, with Gilda Display for the headings and Inter for the body text.
Colours and waitlist
Visitors can switch live between the bag's three colours and see straight away what it looks like. At the bottom of the page is a clear call-to-action to join the waitlist, so Beloire builds an interested audience even before launch.
Highlights
- Editorial landing page with scroll storytelling
- Colour switcher between black, olive and espresso
- Waitlist building via a custom sign-up form
- Built entirely in a self-hosted WordPress environment
- Prepared for launch with a real webshop
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