Aannemersbedrijf NvM: WordPress Build & Social Lead Generation
For Aannemersbedrijf NvM, I technically built the complete WordPress website based on an external design. Right after launch, I started successful lead generation through Facebook and Instagram.
Visit WebsiteFrom Sleek Design to a Fast WordPress Website
The basis for this project was a pixel-perfect design supplied by an external partner. My role was the full technical implementation of this design in WordPress.
I built the website with a focus on speed, security and usability. The site is fully responsive, meaning it scales perfectly on both desktop and mobile devices.
By building it cleanly and laying a solid technical SEO foundation, the website was ready to be found well by Google right after launch.
Continuous Visibility and Lead Generation
A website is step one, but continuous visibility is crucial for a contractor. That's why I got straight to work on the online marketing right after launch.
My focus was on two pillars:
- Social Media Management: I handled content creation and structured scheduling of posts for Instagram, Facebook and LinkedIn. This ensures a professional look and constant interaction with the target audience.
- Paid Lead Generation: I set up targeted ad campaigns on Facebook and Instagram. The goal wasn't just 'likes', but generating concrete, qualified requests (leads) for the contracting business.
This combined approach of a strong website and active marketing led to measurable growth in online visibility and new customer contacts.
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