Cookie Policy Marketing Maatwerk

1. What are cookies?

Cookies are small text files that are stored on your computer, tablet or smartphone when you visit a website. They help websites remember who you are and what your preferences are, so you don't have to enter the same information again on every visit.

Cookies can serve various purposes: they make sure the website works properly, help me improve the website, or make it possible to share relevant information with you.

2. Why does Marketing Maatwerk use cookies?

I use cookies for several reasons:

• Technical operation: Some cookies are necessary to make the website function properly. Without these cookies the website would not work correctly.
• User experience: I use cookies to remember your preferences, such as your cookie choice, so you don't have to indicate them every time.
• Analysis and improvement: With consent I use cookies to analyse how visitors use my website. This helps me improve the website and align it better with what you're looking for.
• Security: Cookies help me protect my website and your data against unauthorised access.

3. Which cookies does this website use?

Below you'll find an overview of the cookies I use on marketingmaatwerk.nl:

A. Necessary Cookies (Always Active)

These cookies are essential for the operation of the website. They cannot be disabled because the website would then no longer function correctly.

• Cookie consent cookie (mm_cookie_consent): Stores your cookie preferences, so I know whether you have accepted cookies. This cookie is kept for 365 days.
• Session cookies (PHPSESSID, wordpress_*): Ensure that forms work correctly and that you stay logged in to the customer portal. These cookies are removed when you close the browser.
• Security cookies: Protect the website against unauthorised access and help prevent spam.

B. Functional Cookies

These cookies improve the user experience by remembering your preferences and settings.

• User preferences: Remember which pages you have visited and what your preferences are.
• Login details (for clients): Ensure that you stay logged in to the customer portal without having to log in again each time.
• Form data: Remember data you have entered in a form, so you don't lose it if you accidentally leave the page.

Retention period: These cookies are kept for a maximum of 30 days.

C. Analytical Cookies (Only with your consent)

These cookies help me understand how visitors use my website, so I can improve the website.

• Google Analytics: Collects anonymised statistics about website visits, such as the number of visitors, popular pages, and how long people stay on the website. IP addresses are anonymised, so individual visitors cannot be traced.
• Own analytics: Basic visitor statistics that I keep myself, such as the number of page views and popular services.

Retention period: Google Analytics cookies are kept for 26 months (default Google setting). Own analytics are kept for a maximum of 12 months.

D. Marketing Cookies (Only with your consent)

These cookies are used to show relevant advertisements and to measure the effectiveness of marketing campaigns.

• Google Ads conversion tracking: Measures whether website visitors take action after seeing an advertisement (such as requesting a quote).
• Remarketing cookies: Make it possible to show relevant advertisements to people who have previously visited my website.

Retention period: Marketing cookies are kept for a maximum of 24 months.

4. Third-party cookies

Some cookies on this website are placed by external parties (third parties). I work with reliable parties that handle your data carefully:

• Google Analytics: For analysing website use. Google privacy policy
• Google Ads: For showing relevant advertisements (only with your consent). Google advertising policy

These parties may place cookies when you give consent for analytical and/or marketing cookies. I have no influence over what these external parties do with the cookies. Therefore, consult their privacy and cookie policies for more information.

5. How long are cookies kept?

The retention period of cookies differs per type:

• Session cookies: Removed as soon as you close the browser.
• Cookie consent cookie: 365 days (1 year).
• Functional cookies: Maximum 30 days.
• Google Analytics: 26 months (default Google setting).
• Own analytics: Maximum 12 months.
• Marketing cookies: Maximum 24 months (2 years).

After this period the cookies are automatically removed. You can also always remove cookies manually via your browser settings.

6. How can you manage and remove cookies?

You have full control over which cookies are placed. You can manage cookies in several ways:

Via the cookie banner

When you visit this website for the first time, you'll see a cookie banner. Here you can indicate which cookies you accept. You can choose:

• Only necessary cookies: The website works, but without analytics or marketing.
• Accept all cookies: All cookies are placed, including analytics and marketing.
• Set cookies to your preference: You choose per category which cookies you accept.

Via the cookie settings button

At the bottom of every page you'll find a "Cookie Settings" button. Click it to change your cookie preferences at any time.

Via your browser settings

You can also manage cookies via your browser settings. Here you can view, remove or completely block cookies. Please note: if you block all cookies, some features of the website may no longer work.

How do you remove cookies per browser?

• Google Chrome: Settings > Privacy and security > Cookies and other site data
• Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
• Microsoft Edge: Settings > Privacy, search and services > Cookies and site data
• Safari: Preferences > Privacy > Cookies and website data

Consequences of disabling cookies

If you choose to disable or remove cookies, this may have consequences for your use of the website:

• You have to indicate your cookie preferences again each time
• Logging in to the customer portal may not work correctly
• Some forms may function less well
• Your preferences are no longer remembered

Necessary cookies cannot be disabled because the website would then no longer work correctly.

7. Google Analytics - How I use it

If you accept analytical cookies, I use Google Analytics to understand how visitors use my website. In doing so I take the following privacy measures:

• IP addresses are anonymised: The last part of your IP address is removed, so you cannot be individually traced.
• Data sharing is disabled: I do not share data with other Google services.
• Data processing agreement: I have concluded a data processing agreement with Google, which states that they only process the data on my behalf and do not use it for their own purposes.

I use the data I collect via Google Analytics solely to improve my website and services. I never sell or share this data with other parties (except Google, which processes the data on my behalf).

8. Changes to this cookie policy

I may adjust this cookie policy from time to time, for example if I start using new cookies or if legislation changes. You can always find the latest version of this cookie policy on this page.

How are you informed about changes?

• Major changes I communicate via a notice on the website
• The date of the last update is at the top of this document
• The version number is increased with each change

I recommend reviewing this cookie policy regularly, so you stay informed about how I use cookies.

9. Questions about cookies?

Do you have questions about this cookie policy or about how I use cookies on this website? Feel free to contact me. I'm happy to help!

• Email: info@marketingmaatwerk.nl
• Phone: +31 (0)6 342 189 64
• Available: Mon-Fri 10:00 - 18:00